Get Ready: Prime Day 2025 Is Bigger, Smarter, and Just Days Away
It looks like Amazon Prime Day 2025 will be the biggest shopping event the retail behemoth has ever hosted. Launching on Tuesday, July 8 at 12:01 a.m. PDT and running through Friday, July 11, this year’s edition is not only longer, but also more intelligent.
Prime Day 2025 is rapidly approaching. Prepare yourself for 96 hours of incredible drops, quick maneuvers, and boxes that fly more quickly than you can control your impulses.
The yearly event will now span four days for the first time, providing Prime members in the United States and over 20 other countries with additional time and shopping options.
One significant twist? Officially, AI is now in your cart.
For his inaugural Prime Day, Amazon is introducing Rufus, its AI-powered shopping assistant, and he’s not simply following along. Rufus, which was first released in early 2024, is a feature of the Amazon app that lets you compare items, find trending offers, and provide real-time answers to all of your “what’s the best?” queries. Consider him your astute shopping companion who anticipates your needs before you do. You may bypass the scroll and let Rufus find the best deals for you this Prime Day.
Amazon is launching Today’s Deals Drops, which are temporary discounts on featured products from leading companies, in addition to tailored suggestions. Fast reflexes (and perhaps a little calendar discipline) could pay off greatly because these flash-style events are refreshed every 24 hours.
Other modifications consist of:
- More early access deals, starting now, with new offers dropping regularly in the run-up to Prime Day.
- A heavier push on small business products, with Amazon curating storefronts and filters to help spotlight independent brands.
- Easier Buy with Prime options on non-Amazon sites, allowing members to extend benefits like fast shipping and free returns beyond Amazon itself.
Participants must be Prime members, but new customers can try it for free for 30 days. Prime Day 2025 is a developing experience rather than just a sale with more time, AI integration, and a greater emphasis on personalization.
And for those who are already scrolling for deals? This is just the start.
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