Iconic Cereals Like Froot Loops To Lose Artificial Colors Under Kellogg’s Deal

Published On: August 17, 2025

Iconic Cereals Like Froot Loops To Lose Artificial Colors Under Kellogg s Deal

Kellogg’s declared it would eliminate all artificial dyes from its breakfast cereals distributed in the US in response to growing customer and regulatory criticism.

A bowl of cereal called Kellogg’s Froot Loops.

According to the firm, the modification will be implemented by the end of 2027.

This change will change the appearance of some of the most recognizable breakfast items in America.

The ruling comes after Kellogg’s and the Texas Attorney General’s office reached a legally binding agreement.

Even though Kellogg’s had already eliminated artificial food coloring from its cereals marketed in Canada and Europe, this agreement looked at the company’s continued usage of these colorings in the US.

Following an examination into whether Kellogg’s operations adhered to consumer protection regulations, both parties signed a formal Assurance of Voluntary Compliance earlier this week.

According to Kellogg’s, artificial dyes known as FD&C colors are currently absent from 85% of their cereal sales in the United States.

Popular cereals like Froot Loops and Apple Jacks still contain colors including Yellow 5, Yellow 6, Red 40, and Blue 1, despite the business claiming to have stopped using Red No. 3, which the FDA had banned in January.

There will be phases to the phase-out:

By the 2026-27 school year: Reformulated cereals served in schools will contain no FD&C colors.
Starting January 2026: No new products will launch with artificial dyes.
By the end of 2027: All remaining cereals will be free of FD&C colors.

Although General Mills, Kraft Heinz, and Nestle have voluntarily declared similar goals, Kellogg’s is the first significant food corporation in the US to make this commitment through a legally enforceable agreement.

Despite the FDA’s insistence that the currently permitted food dyes are harmless, some parents and health experts are worried about possible connections between artificial coloring and behavioral problems in kids.

Health and Human Services Secretary Robert F. Kennedy Jr. is among many who have called for tighter regulation of synthetic additives, and the action is viewed as a reaction to both changing consumer preferences and heightened regulatory scrutiny.

Cereal enthusiasts may anticipate a slow but discernible change in the look of their preferred breakfast brands in the meantime as Kellogg’s attempts to fulfill its new commitment.

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